These are two books I am reading to give me further insight into my animals in advertising project. One is about Semiotics - the psychological study of signs (Semiotics a Graphic guide by Paul Cobley & Litza Jansz) and the other is a psychological study about how we perceive art and imagery.. Or in my case signs - advertising (Ways of Seeing by John Berger). Il update with revolutions the further in depth I get into them.
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